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Your Company Is Only as Good as Your Writing
Writing is a tricky balancing act, juggling dozens of nebulous constraints. Writers have to think about audience, and about style, and about tone — factors that are hard to anchor down. In business,...
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If You Want to Raise Prices, Tell a Better Story
Ask a CEO if they want to spend a pile of money on an analysis of their company’s story, and they’ll probably throw you out of their office. But if you tell them that you have a powerful insight that...
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The New Rules of SEO – Citibank®
What to do and not do in in Search Engine Optimization. If you are looking for the basics in promoting your website in search engines such as Google or Bing, we recommend starting here. Citibank® – The...
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The #1 Ranked Culture of Quicken Loans
How does the culture of your business compare with that of the #1 ranked company for IT professionals to work at? Here are the “isms” spelled out from Quicken Loans. Fostering innovation and creativity...
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Spice Up Your Boring Presentations with Prezi
Are your presentations boring? We thought so. A great way to add drama and professionalism to your business presentations is to become familiar with and use Prezi online. Take you power point...
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Are You Data-Driven?
Many leaders trust their intuition and ignore data. What should these decision makers do? Find out more here from Harvard Business Review: Become More Data-Driven by Breaking These Bad Habits – Thomas...
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Creativity and Competitive Advantage
The unspoken assumption is that our goal is to gain competitive advantage, to crush the competition, to win. But I believe that the best creativity comes from a much deeper place than the desire to...
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Direct Drucker Questions for Business to Ask
What are some great questions to ask if you are in business? How about “What does the customer value?” or another one, “What is our business, and what should it be?” Find out six fundamental questions...
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170,000 Reference Logos at LogoLounge.com
LogoLounge was born out of a need for a more efficient way to find reference material for logos. The LogoLounge online logo database makes research simple. With over 170,000 logos and growing,...
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Video: Why Brands Need a Clear Promise
Luca de Meo, member of the board of management at Audi AG, discusses marketing, branding, and innovation — and how to succeed in each. via Video: Why Brands Need a Clear Promise – Harvard Business...
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